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website planner/workbook

Website Planner/Workbook

Plan your website before you build it (trust me, it’ll save you so much time)

The Website Planner I use with my own clients, now yours to work through at your own pace, whether you’re building it yourself or handing it over to a designer.

Are you staring at a blank page, not sure where to even start with your new website?

Feeling overwhelmed by all the decisions, pages, colours, content, SEO, blog strategy, before you’ve even opened your website builder?

I get it. That’s exactly why I created this planner.

Every website I build starts with proper planning, not guesswork.

This workbook walks you through the same process I use with my own clients, broken down into simple, manageable steps so by the time you’re ready to build, you’ll know exactly what you’re building and why.

What’s inside?

  • Get crystal clear on your website’s goals and purpose (no more “I’ll just wing it”)
  • A simple competitor research exercise, so you can spot what works without copying anyone
  • Figure out exactly who you’re talking to with the target audience section
  • A full site map and homepage layout example, so nothing gets missed
  • A blog strategy that actually makes sense — content pillars, categories and keyword planning, made simple
  • Tips on writing blog headlines and working out how long your posts should really be
  • A privacy policy checklist, so you’re covered when it comes to data

Who’s it for?

Small business owners, sole traders and start-ups who want to walk into their website project feeling prepared, not panicked whether you’re DIY-ing it or working with a designer (me included!).

Buy the website Planner – £24

FAQs

It’s a downloadable workbook that walks you through everything I think about before building a client’s website — from goals and target audience through to site maps, blog strategy and more. Simple, practical, no jargon.

Most people work through it in an afternoon, though I always recommend blocking out proper time to really think about your answers rather than rushing it.

Not at all. It’s written in plain English and designed for business owners, not developers. If you can fill in a form, you can use this planner.

Absolutely! It works just as well for refreshing or rebuilding an existing site as it does for starting from scratch.

Yes! It’s perfect whether you’re DIY-ing your site on Wix, Squarespace or WordPress, or you’re working with a designer (me included) and want to walk into the project prepared.

Definitely — I built it with non-techy business owners in mind. There’s no technical jargon, just clear questions and prompts to help you think things through. If I can explain website building to my clients in plain English, I promise this planner does the same!

As it’s a digital download, I’m not able to offer refunds once it’s been purchased. If you’ve got any questions before buying, just get in touch and I’ll be happy to help.

It’s a digital PDF you can download straight away and either print out or fill in on screen.

Want a sneak peek?

See inside

Buy the Website Planner – £24