Find Your Voice
We’ve just completed a fantastic social media promotion called #12DaysChristmas2018 you can read more about it here and as we approach the New Year it’s important for us to plan ahead and diarise our social media content.
Before we do any of that content planning and scheduling, it’s imperative that we find our voice on social media and that’s important for any business/brand to understand who their speaking to.
Your voice will depend upon your target audience and the type of business you’re in. You may need to present with a more formal voice. For some, it may be more casual and friendly.
I saw a video the other day (you may already know I’m a big fan of video marketing for your business) and the tone of the video was expressed in a chatty, informal voice and the topic was writing your website copy and thinking about it as having conversations with your customers.
Each web page was a conversation and each piece of text was based on explaining your services or products to your clients. I love this idea! It fits in perfectly with finding your voice.
For Limepixel I like to think our voice is friendly, informal with a little quirkyness thrown in.
Some of the big brands do this well and one I’m a huge fan of is Innocent. A big brand, now owned by Coca Cola but has stayed true to its ethics and voice. I follow them on Twitter and they seem to have nailed their target audience and their voice stays consistent throughout.
Innocent Drinks tweet about their products but also post fun and sometimes topical pieces of content. I particularly like their Christmas tweets and tweets about the Great British Bake Off. Have a look at their twitter feed.
Remember its not all about sell, sell, sell. Most customers want to know the people behind the brand, your personality, your ethics & opinions, your approach to business, standards on customer service, your expertise in your field and what makes you tick. Articulating well across your platforms helps your customers interpret you and your brand and will conclude a viewpoint about you.
Test the water, post something related to your business, then post something a little later about the office dog or something fun and see the difference in responses you get. We have done just that and one of our most popular posts was one of our labrador in the office! The one with my Christmas t-shirt did rather well too!
Whether you’re having real conversations, writing blog posts, creating website copy or featuring in a video clip, find your voice and stay consistent!